Outperforming Competitors through Benchmarking Funnel Conversion Rates in Paid Search

In the competitive landscape of paid search, every edge counts. Understanding the funnel conversion rates for your specific industry and benchmarking against competitors is an overlooked, yet critical edge. Why Benchmarking Matters Benchmarking your clickthrough rates and conversion rates against industry standards can unveil your campaign’s strengths and weaknesses. These metrics will shine a light …

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