Attention spans are limited, and the competition is fierce. Creating messaging that resonates in the bustling world of online marketing is paramount. One methodology that is proven is the utilization of clearly defined consumer groups and customer personas. These tools, within the realm of PPC campaigns, are not just beneficial, but essential. Let’s dive into …
Mastering PPC: Why Audience Personas Drive Digital Success Read More »
In my years as a marketing consultant, one common hurdle I often encounter with new clients is the inability to define or select the correct Key Performance Indicators (KPIs) for their PPC project. Choosing the right KPIs isn’t just a theoretical exercise; it will make or break your digital marketing efforts. Discuss all the metrics …
The Crucial Role of Choosing the Right KPIs for PPC Campaigns Read More »
Short videos have become an effective medium for conveying information. As attention spans seem to become shorter and shorter, it’s crucial to keep these videos to 1-2 minutes long. Checklist:1. Audience & Purpose 2. Topic & Content 3. Script 4. Visuals 5. Tech Setup 6. Recording 7. Editing 8. Review • Watch the video and …
How to Make Impactful Short 1-2 Minute Explanation Videos Read More »
A/B testing is the golden ticket for optimizing paid search campaigns. However, while there are several pitfalls in measuring A/B testing success, one tends to stand out, and that’s focusing solely on average metrics. Segment analysis is vital to understanding how different segments of potential customers are responding to your A/B Tests. An improvement in …
Why ‘Average’ Metrics Can Mislead Your Paid Search A/B Tests Read More »
The very first task when onboarding a new ads account is doing a deep-dive audit. One of the realities I find in most accounts in the lack of A/B tests or experiments conducted to try and improve the account performance. I’ve seen these issues across the spectrum from funded startups and Fortune 500’s. The benefits …
The Underutilized Benefits of A/B Testing in Your Paid Advertising Campaigns Read More »
In today’s digital driven market, Direct to Consumer (DTC) brands are finding it increasingly necessary to diversify their marketing approaches. While traditional promotional strategies like Advertising, PR, Direct Marketing, Sales Promotions, Personal Selling & Events still have their place, Online and Social Media marketing have become indispensable tools for DTC brands. Online & Social …
Navigating the DTC Marketing Mix: The Important Role of Online & Social Media Read More »
Half the battle in online marketing is understanding your audience. A powerful tool for gaining understanding is buyer personas – fictional profiles of your ideal customers. Developing the buyer personas can help you build more effective and cost-efficient SEM campaigns. Here are some examples for a tech product: Targeted Content & Messaging Using buyer personas …
Leverage Buyer Personas for Smarter SEM Campaigns Read More »
Understanding contribution margin and breakeven for your client and calculating those effectively will allow you to develop a profitable Paid Search campaign. I encounter this challenge especially with funded startups that have money for marketing but have little to no conversion data. Discuss the details with your client to establish correct values for costs and …
Your website is your primary marketing tool, a powerful asset that can boost or hinder your marketing efforts. Better planning is essential to website creation from a marketing perspective. Understand Your Customer Truly understand your customer, the buyer persona and the customer journey for your business. A website is not just a brochure but a …
In the competitive landscape of paid search, every edge counts. Understanding the funnel conversion rates for your specific industry and benchmarking against competitors is an overlooked, yet critical edge. Why Benchmarking Matters Benchmarking your clickthrough rates and conversion rates against industry standards can unveil your campaign’s strengths and weaknesses. These metrics will shine a light …
Outperforming Competitors through Benchmarking Funnel Conversion Rates in Paid Search Read More »
