Your website is your primary marketing tool, a powerful asset that can boost or hinder your marketing efforts. Better planning is essential to website creation from a marketing perspective.
Understand Your Customer
Truly understand your customer, the buyer persona and the customer journey for your business. A website is not just a brochure but a well-crafted journey that should lead visitors from awareness to conversion. Planning allows you to create impactful pages and content for higher engagement and ultimately better conversion rates.
Draft Intentional Design
Every design element from your colors to fonts and graphical elements used, communicate your message to the audience. These design choices need to be planned so they are aligned with your brand identity. Intentional design and consistent branding will reinforce brand recognition and will create trust. A website should be easy to use and navigate while leading customers to valuable content in fewer clicks. Plan the site’s layout and content flow to create a seamless and enjoyable experience, especially if you intend for the customer to return. This is crucial for repeat customers and a higher life-time value.
SEO and Content Strategy
Plan your content and conduct your keyword research to ensure you develop meaningful, useful and relevant pages. This will result in organic rankings and relevant traffic. Ensure your content is meaningful and valuable, written for your customer, not for SEO. Search engines like Google will recognize quality content based on time on page, engagement and repeat clicks and will measure click-throughs in SERPs and rank your page higher in the results.
Align Marketing Goals
The goal is not just to make a pretty and usable website, but to ensure it aligns with your marketing goals. Planning ensures you have the content, the layout, call to actions, forms and assets all aligned to achieve your specific objective, whether it’s increasing sales or generating leads.
Through strategic planning and applying intentional design, you can optimize the customer journey and build a better website, resulting in better marketing results.
Better Website Planning, Better Marketing
Your website is your primary marketing tool, a powerful asset that can boost or hinder your marketing efforts. Better planning is essential to website creation from a marketing perspective.
Understand Your Customer
Truly understand your customer, the buyer persona and the customer journey for your business. A website is not just a brochure but a well-crafted journey that should lead visitors from awareness to conversion. Planning allows you to create impactful pages and content for higher engagement and ultimately better conversion rates.
Draft Intentional Design
Every design element from your colors to fonts and graphical elements used, communicate your message to the audience. These design choices need to be planned so they are aligned with your brand identity. Intentional design and consistent branding will reinforce brand recognition and will create trust. A website should be easy to use and navigate while leading customers to valuable content in fewer clicks. Plan the site’s layout and content flow to create a seamless and enjoyable experience, especially if you intend for the customer to return. This is crucial for repeat customers and a higher life-time value.
SEO and Content Strategy
Plan your content and conduct your keyword research to ensure you develop meaningful, useful and relevant pages. This will result in organic rankings and relevant traffic. Ensure your content is meaningful and valuable, written for your customer, not for SEO. Search engines like Google will recognize quality content based on time on page, engagement and repeat clicks and will measure click-throughs in SERPs and rank your page higher in the results.
Align Marketing Goals
The goal is not just to make a pretty and usable website, but to ensure it aligns with your marketing goals. Planning ensures you have the content, the layout, call to actions, forms and assets all aligned to achieve your specific objective, whether it’s increasing sales or generating leads.
Through strategic planning and applying intentional design, you can optimize the customer journey and build a better website, resulting in better marketing results.